Katia Sinchenko is a Ukrainian writer and, showrunner with 20+ years of experience creating the television people can’t stop watching:from Dancing with the Stars to Hell's Kitchen and Star Academy. She knows what makes audiences crave the next image and binge the episodes.

She also knows what it means to live inside the story.

A Ukrainian who left Kyiv after Russia’s full-scale invasion on her city, Katia has spent the years since working across Europe and North America, documenting women around the world and, now, writing a memoir about her own experience of war, coming to the U.S. in February.

In her TEDx talk, This Beautiful War, she asks an uncomfortable question:
Why do we love watching disturbing, bloody images on our screens, and how can we tell stories about human suffering without turning suffering into spectacle?